"We are pleased to announce this agreement because VisiSonics' licensable solutions in this area are leading-edge. They are an ideal partner to help THX expand into our next phase of offerings empowering creators to generate great content that is fully immersive," says Jason Fiber, chief executive officer of THX Ltd. "We are dedicated to ensuring THX Spatial Audio will bring an extra immersive edge to your creation so that you can deliver compelling personalized experiences to your audiences."
With this announcement THX reinforces its position as a technology company. The creator tools that will result from this collaboration with VisiSonics include THX Spatial Audio plug-ins for game engines from which game developers can creatively integrate immersive audio into their video games, or their game offerings in online interactive 3D environments (aka Metaverse). Further, THX and VisiSonics are collaborating on content creation tools and plug-ins for musicians, producers, and engineers. This agreement also extends the audio personalization offering from THX to include personal head-related transfer function tools (PHRTF) for headset designers, and tools for developing immersive audiogram products in hearables.
VisiSonics RealSpace 3D Spatial Audio, a proprietary physics-based technology, provides highly accurate rendered or digitally simulated sound, with accurate spatial location and distance, smooth sound in motion, and a large sound field with clear distinction of sounds from multiple, simultaneous sources.
"We look forward to this expanded working relationship with THX and helping the company continue its mission of ensuring artists' work is enjoyed by their audiences the way in which they intend it to be seen and heard," says Ramani Duraiswami, chief executive officer at VisiSonics. "This partnership will empower game developers, music producers, and headset manufacturers to deliver incredibly accurate sound for end users."
VisiSonics offers a complete suite of products for 3D audio rendering, capture and analysis, personalization software, and acoustic measurement and visualization solutions. VisiSonics' RealSpace 3D audio technology is licensed by consumer electronics brands, semiconductor manufacturers, game developers, and the military. The company's acoustic measurement and visualization solutions for Noise, Vibration, and Harshness (NVH) and industrial noise detection are used by top auto manufacturers, leading research institutions, and the military.
www.thx.com
www.visisonics.com
