The restart of the event industry is already pushing demand for modern event technology. Despite all the long-haul challenges remaining from the global pandemic, Prolight+Sound is firmly looking to the future. From 26 to 29 April, 2022, hundreds of companies will demonstrate that, even in times of tough restrictions, the entertainment technology industry has consistently driven the development of new solutions as well as the change towards resource-saving event operations.
The need for a large, comprehensive presence event in Europe is reflected in the great interest shown by manufacturers. Among the key players in the event technology market who have already committed to exhibit at Prolight+Sound are ADJ, Area Four Industries, Ayrton, B&C Speakers, Bosch Rexroth, Bütec, Cast, Chainmaster, Chauvet, Clay Paky, ComputerWorks, dBTechnologies, DTS, Elation, ETC, Eurotruss, FBT Elettronica, GLP, Highlite International, HOF Alutec, InEar, JB-Lighting, Kling & Freitag, König & Meyer, KS Audio, Kvant, L-Acoustics, Lawo, Layher, LEDitgo, Lightpower, Link, MA Lighting, Meyer Sound, Movecat, nivtec-flexibel, Robe, SBS Bühnentechnik, SGM, TAIT, TMB, Tüchler, Ultralite, Waagner-Biro and many more.
"The event industry is ready and hungry for a reunion. This is a clear signal we have received from companies and professionals. The positive overall mood creates a promising framework: not only for presentation and business, but also for talent acquisition and for the high-profile presentation of industry-relevant topics," says Kerstin Horaczek, Vice President Technology Shows at Messe Frankfurt.
"In this context, I would like to express my respect to the industry, which has managed to further expand its commitment to more sustainability despite the greatest economic constraints. Thus, ecological solutions and the green event idea take a central role at Prolight+Sound 2022," adds Mira Wölfel, Director Prolight+Sound.
After more than a quarter of a century as a vital industry platform, Prolight+Sound 2022 will be characterized by a clear focus on professional solutions for events and entertainment. And the show relocates to the most recent facilities within the massive Frankfurt Messe complex, with ProLight now happening in Hall 12.0/12.1 (where it has been located for the past three editions), ProAudio now in the brand new Hall 11.0/11.1, ProMedia (Hall 11.1), ProStage (Hall 12.0), and ProEvent (Hall 12.0/12.1 and outdoor area).
A particular product focus in 2022 will be the theatre and stage technology segment, which had already developed into a mainstay of Prolight+Sound before the pandemic. Key players in the field of stage machinery, control, automation and equipment will be present, as will companies in the lighting and sound segment offering specialized theatre solutions. The new Theater + Light Stage in Hall 12.0 presents a specialized program of lectures and gives suppliers of stage and lighting technology the opportunity to present their innovations at product demos.
Offsetting the absence of Musikmesse exhibits - which traditionally also targeted all recording applications - Prolight+Sound will also offer a dedicated exhibition area for studio production and recording solutions. The Studio Village in Hall 11.1 will combine microphones, amplifiers, mixing consoles and signal processors, recording hardware and software, as well as furniture and acoustic elements. Companies from these segments can present themselves here at reduced rates.
At the new Studio Lab, Prolight+Sound offers individually bookable, acoustically separate rooms for workshops and product demos on music production, instrument miking and mastering in Hall 11. In addition, there is the new Content Lab: a fully equipped presentation area where Messe Frankfurt, together with companies from the sector, implements a specialized range of workshops on streaming, podcasting and digital content production. This space also serves as an Indoor Sound Arena to present sound solutions under real-life conditions. In cooperation with the makers of the Sample Music Festival and top brands, an impressive experience zone will also be created around music production and live performance.
A central message for Prolight+Sound 2022, the Green Event Day on April 27, will highlight the responsible use of natural resources. Companies and associations will present their green initiatives on the Main Stage in Hall 11.1 and underline that commitment to sustainability. Manufacturers of energy-saving and eco-friendly solutions will introduce themselves to visitors with guided tours, allowing decision-makers to renew their media equipment with more efficient technologies.
With the Future Hub, Prolight+Sound also presents a special show area that is realized using resource-saving and recyclable materials, powered 100 percent by green electricity. The area also welcomes the Start-up Arena for young companies, the Campus powered by VPLT as a presentation platform for educational institutions, and the Career Center as a meeting hub between companies with vacancies and professionals looking for new challenges.
For 2022, the Prolight+Sound Conference will be centered around "professionalization" with training and qualification in the event industry. The conference sessions will provide an overview of the status quo in the industry and offers assistance for business development. The concurrent International Event Safety Conference (I-ESC) will focus on safe event operations, while the Manufacturers Forum will return with a forum for companies from different areas of the event industry to present their new technologies and solutions.
Finally, the Live Sound Arena will offer in-person experiences of the latest large-size PA systems in open-air operation. In new dedicated Audio Demo Rooms, visitors can also immerse themselves in 3D and spatial audio environments. And of course, Prolight+Sound will once again highlight achievements in the industry at the Opus German Stage Award and the Sinus Systems Integration Award.
Participation in all lectures, workshops and product demos is free of charge for visitors with a valid ticket. Registration for exhibiting companies is already possible at www.prolight-sound.com/registration.
As an international trade fair brand, Prolight+Sound is currently promoted with dedicated events in Germany, China, Russia and Dubai.
Prolight+Sound 2022
The Global Entertainment Technology Show
26 - 29 April
www.prolight-sound.com
