Wade Giles brings more than 25 years of semiconductor industry experience to his new role, which includes the further expansion of Dirac software into chipsets and consumer devices. His extensive track record and sterling reputation among semiconductor companies position Giles perfectly to drive sales in the United States and neighboring countries. Giles will report directly to Dirac Chief Sales Officer Mats Oberg.
“We’ve recently had significant success working with semiconductor companies to incorporate Dirac software directly onto their chipsets, providing us with a new sales channel that enables manufacturers to more efficiently integrate Dirac in their consumer products,” stated Oberg. “Wade’s deep experience in this industry will accelerate our market growth, while simultaneously enabling us to develop relationships with product designers and manufacturers that are increasingly prioritizing audio quality as a core differentiator. We look forward to Wade joining our team and spearheading our business growth in the Americas.”
Prior to joining Dirac, Giles was Senior Director of Business Development for audio platform developer DSP Concepts, where he was responsible for building commercial and partner relationships with semiconductor manufacturers. Before that he was Head of Sales, North America at Knowles Intelligent Audio. From 2011 to 2017, Giles was VP of Business Operations & Development at the Global Semiconductor Alliance, an international trade organization representing more than 400 member companies.
"This is an incredibly exciting time for Dirac and the audio industry in general, as customers increasingly demand high-quality sound experiences across all of their devices—smartphones, automobiles, headphones, home audio, gaming systems and more," states Giles. "Dirac’s deep portfolio of market-best solutions and IP, combined with my industry knowledge and business connections, ensures that the company will capitalize on this market momentum and bolster its audio industry leadership position in the Americas and beyond."
Dirac recently teamed up with NXP Semiconductors to equip select chipsets with Dirac software, enabling OEMs to bring products to market with premium-quality sound faster than ever before. Dirac solutions are also currently used by leading blue-chip technology companies such as Rolls-Royce, Bentley, Volvo, RHA, Klipsch, Harman, NAD Electronics, StormAudio, Datasat, Pioneer and many more.
Earlier in January 2021, Dirac announced an executive team realignment that appointed Peter Friedrichsen as Chief Executive Officer, following the decision by long-time CEO and co-founder Dr. Mathias Johansson to focus exclusively on new technologies and product development as Chief Product Officer.
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