The new Audio Product Education Institute (APEI) initiative will focus on promoting methodologies, practices and technologies involved in developing and bringing audio products to market. This first APEI event will take place online July 9 — 4:00PM to 6:00PM, Eastern Daylight Time. Registration for this free event is at https://tinyurl.com/AES-APEI.
APEI was created by the Audio Engineering Society to expand the reach of the existing Product Development Track of the AES Conventions. The PD Track began in 2014 in Los Angeles at the 137th AES Convention and has continued to grow to become one of the most attended tracks during AES conventions. Scott Leslie, AES Convention Product Development Track Chair, is also leading APEI's initiatives.
“In the past we have focused on what makes great products, and it has been highly energized by our audiences,” says Leslie. “We want to expand the concept to the practices and technologies that companies need to pre-engineer products to speed time to market, increase market success and lower development risk."
AES’s APEI Committee is composed of long-term professionals in the audio product development area who saw the dramatic increase in the market of voice interactive audio products, evolving progressively from the Bluetooth speaker towards the Smart Speaker. The adoption of voice control and voice assistants created a huge demand for development professionals with multidisciplinary and highly specialized skills. APEI also identified that universities are teaching strong fundamentals but little audio-specific or hands-on development skills needed to advance these new team members at the rate they need to contribute at a high level. Many seasoned professionals from other product areas are also entering the audio world and need specific audio training and to learn best practices.
“Audio has entered as a major component into many new product areas including Security, Health Care and Traffic Control,” Leslie remarks. “It became clear that the demand for skilled product professionals is greatly exceeding the available education needed to support them.”
AES’s APEI roadmap intends to focus on six educational pillars:
- Interactive Voice Con – The development of voice-enabled products including smart speakers, automotive infotainment systems, smartphones, retail kiosks and others.
- Supply Chain and Sourcing – The methods, practices, economics and politics of the hardware, software and development services that go into every audio product produced.
- Modeling and Measurement – Modeling methods and simulation software, measurement practices and equipment are an essential element in getting products to market quickly and ensuring sustainable customer experience and regulatory conformance. APEI is working to connect with leaders in these areas, including outside the audio industry, to bring knowledge of how to implement these disciplines within an organization and transform product development to the needed state both present and future.
- Product Management – Arguably the most important function in the product world today, yet rarely practiced at the level needed for achieving a high level of market success. APEI plans to bring the world’s experts in product management to the world of audio.
- The Legal World – Copyrights, patents, trademarks, intellectual property, contracts and anything else that deals with the legal opportunities and challenges of developing, producing and selling a product today.
- Artificial Intelligence and Machine Learning – The future of how products will function. The amount of research and implementation of this science is remarkable in many areas. Audio products will benefit from these technologies and best practices greatly. Everyone involved in the product development life cycle should have some range of knowledge in this area to help shape the future of their products.
Interactive Voice Con
Given the COVID-19 situation, APEI’s initial event is being scheduled online. The AES APEI’s first event, Interactive Voice Con, will address real-world experiences in Voice Integrated Product Development with an online streaming presentation from Santa Clara, CA, consisting of two 45-minute sessions, plus Q&A after each session. The presentation will take place July 9, 4:00PM - 6:00PM Eastern Daylight Time.
The two sessions will be presented by Paul Beckman, CTO, DSP Concepts, and Mike Klasco, APEI Committee Member and CEO of Menlo Scientific. In this inaugural session, the two APEI presenters will discuss a series of real-world challenges they have faced in developing sophisticated interactive smart speaker products. Topics addressed will cover the disciplines in voice-integrated products, from Acoustics to Microphones, Electronics, DSP and Output Transducers.
Target audience for this first event are all audio product developers seeking to increase their skills and understanding of what it takes to develop a successful voice-enabled audio system, from acoustics, electronics, DSP and software engineers and leaders, marketing managers and all those integral in the supply chain. Attendees will learn how companies in the past were not equipped to make the best decisions or to integrate these disciplines to succeed with their end product.
DSP Concepts is the Platinum sponsor for this first APEI initiative.
For registration go to:https://tinyurl.com/AES-APEI.
The Audio Product Education Institute (APEI), launched in January 2020, is an initiative of the Audio Engineering Society (AES) committed to furthering the knowledge and skills of professionals involved in the development of audio products. The APEI Committee is composed of Scott Leslie, Chief Architect at PD Squared; Joao Martins, Editor-in-chief of audioXpress and The Audio Voice; Dru Wynings, Director of Marketing, DSP Concepts; Mike Klasco, CEO, Menlo Scientific; and Richard Little, VP of Audio at DropLabs.
www.aes.org | www.audioproducteducationinstitute.org