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About Joao Martins

Since 2013, Joao Martins leads audioXpress as editor-in-chief of the US-based magazine and website, the leading audio electronics, audio product development and design publication, working also as international editor for Voice Coil, the leading periodical for the loudspeaker industry. Covering Audio and Video technology for more than 30 years - Broadcast, Film, Computer Graphics, and Music - as founder and editor of several leading publications in Portuguese and Spanish languages, (he's also fluent in French!), he benefits from a broad and rich perspective of those sectors and its multiple verticals. Marketing and Communication Specialist working at the intersection of media and technology for over three decades, Joao Martins started as a musician and studied visual arts and cinema before founding its own (short-lived) advertising agency. After a career in marketing and sales in film, television, radio and pro audio systems, transitioned full time to magazine publishing, founding new

All items written by Joao Martins

Bowers & Wilkins Launches 700 Series Hi-Fidelity and Home-Theater Range

September 21, 2022 by Joao Martins

Bowers & Wilkins Launches 700 Series Hi-Fidelity and Home-Theater Range

It's not for everyone's taste, but large, brown, woody speakers are still selling, particularly when featuring a famous brand name and the pedigree of a company that remains associated with bringing the studio sound to the living room. Bowers & Wilkins just unveiled its 700 Series range of hi-fidelity and home-theater loudspeakers, with eight models, from floorstanding to stand-mount and center-channel loudspeakers.

Airoha Confirms Bluetooth LE Audio Certification. Chips to Be Available H1 2023

September 19, 2022 by Joao Martins

Airoha Confirms Bluetooth LE Audio Certification. Chips to Be Available H1 2023

Taiwan-based Airoha Technology announced that its new series of Bluetooth audio chips have successfully completed the latest Bluetooth Low Energy Audio Qualification Process and will be "widely available" to manufacturers in the first half of 2023. Airoha is one of the most important suppliers of chips for true wireless earbuds and the LE Audio certification is also an important R&D achievement for its Bluetooth audio R&D team consisted of hundreds of engineers.

1MORE Introduces SonoFlow Bluetooth ANC Headphones

September 19, 2022 by Joao Martins

1MORE Introduces SonoFlow Bluetooth ANC Headphones

The new 1MORE SonoFlow ANC headphones enter a competitive market segment with a product positioned at the top of the scale but at an entry-level price. Not only the SonoFlow headphones feature hybrid active noise cancellation, they also support LDAC for High-Resolution Wireless Audio over Bluetooth 5 to match the fast-response of the ultra-low mass carbon-coated 40mm diaphragms. Plus, the SonoFlow last for 70-hours and offer the ability to fast charge the headphones in 5-minutes to gain 5-hours of continuous playback via USB-C.

Focal New Edition Utopia Are The Ultimate Hi-Fi Headphones

September 16, 2022 by Joao Martins

Focal New Edition Utopia Are The Ultimate Hi-Fi Headphones

In 2016, Focal introduced the Utopia headphones as the world’s first beryllium headphones, reflecting the company's experience in its range of ultra-premium speakers. It also signaled the opening of a brand new headphone manufacturing facility, which allowed Focal to create this new reference product. In 2020, Focal refreshed the headphones' packaging and accessories. Now, Focal is introducing the Focal Utopia 2022 Edition, an evolution in terms of acoustics, design and aesthetics.

Silicon Labs Extends Portfolio for Matter and Wi-Fi at Developer Conference

September 16, 2022 by Joao Martins

Silicon Labs Extends Portfolio for Matter and Wi-Fi at Developer Conference

Silicon Labs announced a slate of new multiprotocol connectivity products that are driven by interoperability, advancing innovations in the Internet of Things and Smart Home, including Matter and Wi-Fi 6. Standing out among the announcements is the new low power SiWx917 Wi-Fi 6 and Bluetooth LE combination SoC that Silicon Labs says is Matter-ready. The SoC includes an integrated applications processor, and is ideal for battery-powered or energy-efficient connected devices with always-on cloud connectivity.

AKM AK4499EX and AK4191 Flagship D/A Converter Solution Enters Production

September 15, 2022 by Joao Martins

AKM AK4499EX and AK4191 Flagship D/A Converter Solution Enters Production

As anticipated, Asahi Kasei Microdevices Corporation (AKM) has released to production the new flagship stereo D/A converter (DAC), the Velvet Sound Verita AK4499EX, showcased at the High End Munich show in May 2022. Alongside the AK4499EX, AKM has also released the AK4191 Digital Filter and ΔΣ Modulator, completing a two-chip solution that makes it easy to improve performance with completely independent digital and analog circuitry.

Meze Audio Releases 109 Pro Dynamic Open-Back Headphones

September 15, 2022 by Joao Martins

Meze Audio Releases 109 Pro Dynamic Open-Back Headphones

After many years of designing products using planar magnetic drivers, Meze Audio, the high-end headphone manufacturer from Baia Mare, Romania, announced its first dynamic open-back headphone design. The new headphones are the 109 PRO and, apart from the newly-designed dynamic driver, are built using responsibly sourced materials, including walnut wood, zinc, manganese steel and vegan leather. The result, in line with the best-selling Meze 99 Classics, are comfortable, lightweight, yet highly durable headphones.

Ubilite Introduces Wi-Fi SoC With Less-Than-Bluetooth Power Consumption

September 14, 2022 by Joao Martins

Ubilite Introduces Wi-Fi SoC With Less-Than-Bluetooth Power Consumption

Ubilite announced the immediate availability of its UBI206 platform and SoC, targeted specifically for ultra-low power wireless applications. The UBI206 is a highly integrated single device that enables a vast number of connected products with a minimal number of external components. Although originally designed targeting industrial IoT applications, the chip enables truly ultra-low power Wi-Fi audio streaming solutions with a 10-fold improvement in power consumption.

Sony and WS Audiology Sign Partnership Agreement for Over-the-Counter Self-Fitting Hearing Aids

September 13, 2022 by Joao Martins

Sony and WS Audiology Sign Partnership Agreement for Over-the-Counter Self-Fitting Hearing Aids

Following the recently issued rule establishing Over-the-Counter (OTC) hearing aids by the US Food and Drug Administration (FDA), Sony Corporation and WS Audiology Denmark A/S have entered into a partnership agreement and various ancillary agreements with the aim of jointly developing and supplying new products and services in the OTC self-fitting hearing aid market, beginning with the United States. US consumers will be the first to be able to buy Sony-branded hearing assistive products.

Earthworks Audio Slashes Price for Its Flagship Broadcasting and Streaming Microphone

September 13, 2022 by Joao Martins

Earthworks Audio Slashes Price for Its Flagship Broadcasting and Streaming Microphone

There's a lot to be considered when defining the right product strategy and marketing mix. Rarely we can get the four pillars aligned. After launch, you can adjust product, promotion and even distribution. Very rarely you can adjust the pricing. Earthworks Audio realized its flagship broadcasting and streaming microphone, Ethos, was very appealing to streamers, gamers, and podcasters. But the price of $699 was just too high for the segment. Now, the New Hampshire company repositioned the Ethos for just $399.

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